EMV stands for Europay, MasterCard, and Visa, and refers to the standard for chip-based credit card payments. 

EMV chips are embedded within credit cards, and provide greater security for merchants and their customers. Because EMV cards generate a unique code for every transaction, they make it difficult for thieves to use stolen credit card information to make purchases. 

EMV enables merchants to process credit card payments more securely, and can be found in most major banks and credit unions. 

EMV is also referred to as Chip and PIN, Chip and Signature, Chip and Choice, Chip and Authentication, Chip and Data, Chip and Approval and many other names.